DeepMind 发不出 LM Chat,OpenAI 靠 shipping 文化对冲混乱
00:00:00–00:06:00Insight
- 他强调 OpenAI 研究与产品紧密共创,有强烈的 shipping 和让更多人用上的倾向(00:02:13–00:02:41)。
- bottoms-up 与少 stop energy 必须配上简洁、质量和 iOS 应用那种 delight,否则会变成没有方向的功能堆砌(00:03:33–00:04:26)。
- 给创始人的可操作建议是:有 conviction、尽快接触用户、用反馈迭代;大公司还要能把资源从主业调去新研究(00:04:24–00:05:20)。
I can press the button whenever I want, whenever it feels right. I don't tend to look at the competition that much. Like I really look at, you know, what can we do uniquely well and what are our values and like, you know, how do we maximally accelerate towards that? You know, maybe a year or two these speeds will become, you know, maybe if not the default, like very close to the default. And you look at the cost of Luna, right? It's phenomenal. 我随时都可以按那个按钮,只要觉得该按。我不太会盯着竞争对手看。我真正看的是:我们能把什么事情做得特别好,我们的价值观是什么,以及我们怎样以最大幅度朝那个方向加速。也许再过一两年,这样的速度即便还不是默认,也会非常接近默认。你再看 Luna 的成本,真的很惊人。
Technology has a way to become like, you know, very, very efficient over time. We're very focused on like, you know, very broad access and we're optimizing for, you know, the utility that you get out of it 技术总是会随着时间变得非常、非常高效。我们非常关注尽可能广泛的使用,并且在优化你能从中直接获得的效用。
主持人 directly. I heard there's an actual physical button now. Yes, Deris. I will show it to you. It's like very very cool. Tibo, thank you so much for joining me. Of course. Yeah, glad to be here. Yes, really excited to talk to you. I want to actually start with your time at Google. So you were on the deep mind team and before chat GPT Google had something called LM chat and you had tweeted uh Google was too nervous to release it. 直接获得的效用。主持人:我听说现在真的有一个实体按钮了。 Tibo:是的,有。我会拿给你看,非常酷。主持人:Tibo,非常感谢你来做客。 Tibo:当然,很高兴来这里。主持人:是的,很期待和你聊。我想从你在 Google 的那段时间开始。
Deep mind was blocked from shipping products that could disrupt Google and I think about that a lot. What were you thinking at that time while you were working on these products that was you know well before uh chat GPT really changed the world. Yeah it was a very exciting time. So um deep mind was a very creative place. I was mostly focused on um my specialty was infrastructure and products for to accelerate research. 你当时在 DeepMind 团队,而在 ChatGPT 出现之前,Google 已经有一个叫 LM Chat 的东西。你还发过推文说,Google 太紧张了,不敢发布它。 DeepMind 被拦住,不能推出可能冲击 Google 的产品。这件事我经常会想。当时你在做这些产品时是怎么想的?那可是在 ChatGPT 真正改变世界之前很久。
And so there was obviously a group working on language models uh and scaling that. And then they had like gotten pretty good results and then it was like a natural thing to think about hey you know can you turn that into something that you know you can chat to and you know can use um you know for various things. Tibo:那是一段非常令人兴奋的时间。 DeepMind 是一个非常有创造力的地方。我当时主要专注于我的专长是加速研究的基础设施和产品。当时显然有一个组在做语言模型,以及把它做大规模。
And so then naturally like the idea of like something like LM chat sort of emerges um and then it was internal and then there was sort of this ambition to um make it into a publicly available uh tool. What year was this? And this was it was like a year before Chhatra roughly. Okay. Yeah. Um and then but we were also building all sorts of other things that I'm not going to talk about but it was a very creative place. 他们拿到了相当好的结果,接下来很自然就会想:能不能把它做成一个你可以聊天、可以拿来做各种事情的东西。于是类似 LM Chat 这样的想法就自然出现了。一开始是内部的,后来也有一种野心,想把它做成一个对公众开放的工具。主持人:那是哪一年? Tibo:大概是 ChatGPT 出现前一年左右。
Uh and then just deep mind was not set up to ship product. uh is open AI is a very very different place in that sense. Um we just like research and products just collaborate super closely together. We ideate together. We co-design a lot of things. We have a big bias to ship uh and uh also a big bias towards you know making things available for people which I really love and this is sort of like what uh drove me here the mission the people um the talent density. 主持人:好。 Tibo:对。我们当时也在做各种各样其他的东西,那些我就不说了,但那是一个非常有创造力的地方。问题是,DeepMind 并没有被设置成一个能把产品真正发出去的组织。 OpenAI 在这一点上是一个非常、非常不同的地方。研究和产品紧密协作。我们一起想点子,一起共同设计很多东西。
I mean there's so many great things about open eye really. Did you know at the time where you were involved in LM chat that was something special or would become something special? It it felt it felt very special like the models were you know it's sort of like the first time um you know you realized like you could get coherent text and you know something helpful. Initially it was more funny than helpful and then gradually it became more and more helpful. 我们有很强的发布倾向,也有很强的倾向,要把东西交到人们手里。我非常喜欢这一点。这也是把我带到这里来的原因:使命、人,还有人才密度。 OpenAI 真的有太多很好的地方。主持人:你当时参与 LM Chat 的时候,有没有意识到那是一件特别的事,或者说会变成一件特别的事? Tibo:当时感觉就非常特别。
So you say you think about that often and I I understand that I think you know in a lot of ways Google got in their own way. um what are some of the lessons that you learned there that you took to OpenAI? Yeah, so this is why I think about it often. I I think about it in terms of like the culture that I have on the team uh the culture of OpenAI itself and so like the good parts to preserve and like you know what not to do. Um, OpenAI has a very bottoms up uh culture. 那差不多是你第一次意识到,模型可以生成连贯的文本,而且是有用的东西。一开始它更搞笑,而不是更有用,然后逐渐变得越来越有用。主持人:你说你会经常想起这件事,我能理解。我觉得在很多方面,Google 是自己挡住了自己。你在那里学到了哪些教训,后来带到了 OpenAI? Tibo:对,这就是我经常会想这件事的原因。
Like it's a very empowering culture. Like people can come up with all sorts of ideas and get together and then very very quickly ship something and there's very little stop energy uh in general for like new product ideas which is exhilarating and fun and you know it's all about impacting the world in positive ways. Uh and so preserving that is very important to me. The other thing that is also important is like to not make it a mess, right? 我会从我带团队的文化、以及 OpenAI 本身的文化来想:哪些好的部分要保住,哪些事情不要做。 OpenAI 有非常自下而上的文化,是一种很赋能的文化。人们可以提出各种各样的想法,聚在一起,然后非常非常快地把东西发出去。对新的产品想法,总体上几乎没有多少叫停的能量。这让人振奋,也很好玩,而且这一切都是为了以正面的方式影响世界。
So you don't want to have like a hodgepodge of like no features and like no overall direction and coherence and so it's counterbalanced with the sense of um simplicity and you being proud about the quality of the product. Uh I think the chat GBT iOS app is like you know one of the best apps out there. Uh and so we want we want to keep that. Uh we're investing a lot in you know things like delight performance efficiency simplicity. 所以把这种东西保住,对我非常重要。另一件同样重要的事是:不要搞成一团乱。你不会希望功能杂乱堆在一起,也没有整体方向和一致性。所以要用简洁感、以及你对产品质量感到自豪,来作为对冲。我觉得 ChatGPT 的 iOS 应用是市面上最好的应用之一。
So there's these overall principles while still empowering everyone everyone to like try new things and ship very quickly. If you were to give advice to a founder about how to develop that kind of culture uh like what are some of the more tangible elements or practices that occur inside OpenAI that can kind of gives give advice uh to a founder? 我们想把这一点保住。我们在愉悦感、性能、效率、简洁这些事情上投入很多。所以有这些总体原则,同时仍然赋能每一个人去尝试新东西,并且非常快地发布。主持人:如果你要给创始人一些建议关于怎样培养那种文化,OpenAI 内部有哪些更具体的要素或做法,可以拿来给创始人当建议?
Yes, I think having having conviction um and finding a way to be to have users and iterate very quickly from feedback and then also uh being willing to disrupt yourself that is not as much relevant for founder but is relevant for you know companies like openi like we come up with new research new ideas all the time and being able to identify when is the right moment to go and invest in them even though it means like maybe reallocating resources from you know the main gig uh super important but it's very hard but it's super important to be able to do that. Tibo:是的,我认为要有信念,要找到办法真正接触到用户,并根据反馈非常快地迭代,然后还要愿意自我颠覆。自我颠覆对创始人来说没那么相关,但对像 OpenAI 这样的公司很相关。我们一直会有新的研究、新的想法,要能识别出什么时候是该投入进去的正确时机,哪怕这意味着可能要从主业上重新调配资源。这件事超级重要,但很难,而能够做到这一点又超级重要。
Yeah. I mean that's the exact thing that you were describing at Google. They kind of weren't able to do that. Um that's great. I mean does that 主持人:对,这正是你刚才在说 Google 的那件事。他们当时有点做不到。这很好。那这件事
嘉宾 they have a plan to be fair. It's like you know it was all it was all part of a big plan. Um but to me it wasn't it wasn't uh it wasn't the right place. at OpenAI or or any company as it matures does that become more difficult to maintain that kind of culture of shipping and willingness to disrupt yourself especially when you you know if you have a cash cow just printing money and you have this other new thing over here that might be something cool and innovative. Tibo:公平地说,他们是有计划的。那一切都是一个大计划的一部分。但对我来说,那里不是合适的地方。主持人:在 OpenAI,或者任何一家公司成熟之后,要维持这种持续发布、愿意自我颠覆的文化,会不会变得更难?尤其是当你有一头正在大量赚钱的现金牛,而这边又有一个可能很酷、很有创新的新东西。
We are a very very forward-looking um and the the the future of AI and what it will all look like and how humanity benefits doesn't really wait or doesn't really care for you know whatever you have established here you know over the next month or 3 months and so you know I think it's very important to lean in um and to you know just be like openeyed about where it's all going Tibo:我们是非常、非常向前看的。 AI 的未来会是什么样、人类会怎样从中受益,并不会等你,也不会在乎你这边这个月或三个月里已经建立了什么。所以我认为很重要的是要靠上去,并且对整件事要走向哪里保持睁着眼睛看清楚。