早期 Anthropic:通过古怪实验找到产品身份
00:02:40–00:09:10Insight
- interpretability research 中被放大的 Golden Gate Bridge feature,让 Claude 在每次回答中都联想到大桥。
- research、product、engineering 和 design 在 24 小时内把体验上线 Claude.ai。
- 项目规模很小,却证明 Anthropic 能以符合自身气质的方式把 research 变成公众体验。
Diane Penn In 2023 when I started, nobody said anthropic and claude and coding in the same sentence. I want to go back to the beginning of anthropic. I remember dealing, man, these guys have no chance. OpenAI is so far ahead. At the time, I saw people were starting to use these models not just for code autocomplete, but actually writing long form code and sat an opportunity for us to train Opus 3 to be better at. That was the inflection. 2023 年我刚加入时,没有人会把 Anthropic、Claude 和 coding 放在同一句话里。主持人:我想回到 Anthropic 的起点。我记得当时心想:这些人根本没机会,OpenAI 已经领先太多了。 Dianne:那时我看到人们开始使用这些模型,不只做 code autocomplete,而是真正在写长篇代码。我意识到,我们有机会把 Opus 3 训练得更擅长这件事。
I always think about Opus 45 a year later during winter break when everyone was home able to code. What was magical about Opus 45 is we also now not just had a model but a vehicle a great product experience like cloud code. Opus 45 wouldn't have had that moment without a product like cloud code and cloud code wouldn't have had that type of adoption accelerated without opus 45. I want to talk about how the product role is changing 那就是转折点。我总会想到一年后的寒假,当时 Opus 4.5 发布,大家都在家里,可以尽情 coding。 Opus 4.5 的神奇之处是,我们不只有一个 model,也有了一个载体,也就是像 Claude Code 这样优秀的产品体验。没有 Claude Code 这样的产品,Opus 4.5 不会迎来那个时刻;没有 Opus 4.5,Claude Code 的采用也不会加速到那种程度。主持人:我想谈谈 product role 正在怎样变化。
主持人 for my team. The way to drive user value is to figure out the right user feedback. The evals, we actually have a saying on the team of evals are the new PRDs. Something Gary Tan's been talking about. If you are willing to spend $100,000 a year right now in tokens, you are living the way somebody in 2028 is going to live. You have to sweat the tokens as much as you sweat the pixels. You have to be using the models to come up with good and great and better ideas. 对我的团队来说,创造用户价值的方法是找到正确的用户反馈,也就是 evals。团队里甚至有句话:“evals are the new PRDs。 ”Gary Tan 一直在谈一个观点:如果你现在愿意每年花 10 万美元购买 token,你过的就是 2028 年某个人会过的生活。你必须像打磨 pixels 一样认真对待 tokens。
And there's no substitute for that. People need to be more ambitious with AI tools these days because they're just capable of so much. One thing I ask the team is let's say Claude 8 comes around. What changes in what users do? What does that mean for how you're building today? Today my guest is Diane Penn, head of product for the AI research and labs teams at Anthropic. 你必须使用模型,才能想出好主意、很好的主意和更好的主意。这里没有替代方案。如今人们使用 AI tools 时需要更有野心,因为这些工具能做到的事情实在太多。我常问团队:假设 Claude 8 出现,用户的行为会发生什么变化?这对你今天的构建方式意味着什么?
She joined Anthropic as the first technical product manager over three years ago, which is a lifetime in AI time when the product team was just five engineers. She's helped ship every model adropic from claw 2 through fable. She's also helped incubate and launch claw code, MCP, skills, claw design, and also core capabilities like computer use, tool use, and reasoning. 主持人:今天的嘉宾是 Dianne Penn,她负责 Anthropic 的 AI research 与 Labs 团队产品工作。三年多以前,她以第一位 technical product manager 的身份加入 Anthropic;按 AI 的时间尺度,这几乎是一辈子,当时产品团队只有五位工程师。
It is always such a treat and so mind expanding to get to talk to someone who's at the very center of AI and product management. It's hard to imagine someone who has seen more of where things are going than the head of product for anthropics research and labs teams. Before we get into it, don't forget to check out lenniesproass.com for a year free of the hottest and most beautifully crafted AI products in the world available exclusively to Lenny's newsletter subscribers. 她参与发布了 Anthropic 从 Claude 2 到 Fable 的每一代模型,也协助孵化并推出 Claude Code、MCP、skills、Claude Design,以及 computer use、tool use、reasoning 等核心能力。能与处在 AI 和 product management 最中心位置的人交流,总是令人眼界大开。
With that, I bring you Diane Penn. Diane, thank you so much for being here and welcome to the podcast. Thank you, Lenny. It's so nice to see you again. I want to go back to the beginning of Anthropic, uh, the early days. I remember when Anthropic first launched, this was, I don't know, years, the first model when it launched years ago, three years ago, something like that. It was three years. I remember just like feeling that man these guys have no chance. 很难想象还有谁比 Anthropic research 与 Labs 产品负责人更清楚未来正走向哪里。正式开始之前,别忘了访问 lenniesproass.com。 Lenny's Newsletter 订阅者可独享一年免费使用当下最热门、制作最精良的 AI 产品。下面欢迎 Dianne Penn。
Open AAI is so far ahead every like how what are they thinking? How is this possible? Open AI has won. It's too late. Uh things are very different now. The latest number I saw was Anthropic was making like I don't know $50 billion in ARR. That's like what companies used to go public at like very successful companies went public at 50 billion in valuation. Anthropic reportedly is making that every single year. You joined as one of the earliest PMs. Dianne,非常感谢你来做客,欢迎来到节目。 Dianne:谢谢你,Lenny,很高兴再次见到你。主持人:我想回到 Anthropic 刚开始的早期。我记得它首次推出模型,大概是三年前。当时我只是觉得:这些人没有机会,OpenAI 已经领先太多。他们在想什么?这怎么可能? OpenAI 已经赢了,一切都太迟了。
There were something like five engineers when you joined. The model hasn't hadn't even launched when you joined. What was it like in those early days of Anthropic? What's something that might surprise people about what it was like at the beginning? I think a big part of what's made anthropic today actually has been very much the core of even the early days. So I joined in 2023 like you said we had five product engineers. 如今情况截然不同。我看到的最新数字是,Anthropic 的 ARR 大约达到 500 亿美元。过去成功公司上市时估值才会到 500 亿美元,而据报道,Anthropic 现在每年就能产生这么多收入。你是最早加入的一批 PM 之一,当时大概只有五位工程师,而且你入职时模型甚至还没有发布。 Anthropic 的早期是什么样?
There was one engineer for the entirety of our API business if you if you believe. Um and I think a big portion of it was the culture was really strong and I think this is something I emphasize for folks who are interested in the company. Um really do walk the walk of um the mission and the culture and the values. Um, and the energy was very much like a startup. And I think you're right. We were very much trying to find our identity in the early years. 有什么会让大家感到意外? Dianne:我认为,成就今日 Anthropic 的很大一部分东西,其实从早期开始就是核心。正如你所说,我在 2023 年加入,当时有五位产品工程师。如果你相信的话,当时整个 API 业务只有一位工程师。我认为很重要的一点是,文化非常强。这也是我总会向对公司感兴趣的人强调的:我们确实会践行自己的使命、文化与价值观。
Like I think there's one piece around the technology, but how does that technology bring value to users, bring value to society, and what could it possibly be? And I think the early years were us exploring that in different ways. Like we did start with like cloud.ai I like another chat chat assistant and evolving into things like tool use. Um I think one of the moments where really we started to get into our groove was shipping things like Golden Gate Claude. 同时,整体氛围非常像 startup。你说得对,我们在早期一直试图找到自己的身份。技术本身是一部分,但这种技术怎样为用户、为社会创造价值?它可能成为什么?早些年,我们用不同方式探索这些问题。我们确实从 Claude.ai 开始,它就像另一个 chat assistant,后来逐渐发展出 tool use 等能力。
I don't know if you like remember that. No. Um so this this was actually up for about 24 hours or so. Uh we had just published one of our um early interpretability research in early 2024. And one of the examples was essentially you could have what's called like features of the model within the layers which uh express certain types of uh thematics. So one of the one of the themes that the researchers was able to identify was uh let's say bullet point writing. 我认为,真正开始找到节奏的一个时刻,是推出 Golden Gate Claude。不知道你是否记得?主持人:不记得。 Dianne:它实际上只上线了大约 24 小时。当时是 2024 年初,我们刚发表一项早期 interpretability research,其中一个例子涉及 model 各层中的 features,它们会表达某类主题。
Another one was people and places. And one that really came up frequently that uh resonated was the Golden Gate Bridge. And so when you actually uh essentially dialed up that feature, Claude would obsess about the Golden Gate Bridge. So meaning in every one of its responses, it would come back and talk about the Golden Gate Bridge. 研究人员识别出的主题之一是 bullet point writing,另一个是 people and places。还有一个频繁出现、引发共鸣的主题是 Golden Gate Bridge。当你把这个 feature 的强度调高时,Claude 就会痴迷于 Golden Gate Bridge。
So if you said like, "Give me a recipe for making spaghetti." Uh it would say, "Here is a recipe, and the orange color is just like international red that the Golden Bridge, Golden Gate Bridge looked like." Um, and so it was like really quirky and we we we very much wanted to in that situation just bring that user bring bring it to the masses and bring it to people who are starting to use claude and uh so the entire uh experience actually we spun up on our cloud.ai I website within 24 hours and that took like engineering, product,design, uh our like research teams all working together and we were really proud of it. 也就是说,它会在每条回复里都绕回 Golden Gate Bridge。如果你说:“给我一份意大利面的食谱”,它会回答:“这是食谱,其中橙色就像 Golden Gate Bridge 使用的 International Orange。 ”这非常古怪。我们当时很想把这种体验直接带给大众,带给刚开始使用 Claude 的人。于是整个体验在 24 小时内就在 Claude.ai 网站上线了,工程、产品、设计和 research teams 全都参与其中。
I think it maybe reach only 2,000 people to be honest. Uh but it it made us feel like oh we can actually bring new user experiences, showcase our research in a way that's different and authentic to us and in a very startupy like pace. That to me was like one of those like maybe hidden inflection points of we were starting to find our identity that we could build products, build experiences that were different for what our competitors had seen, what was already out there. 我们为此非常自豪。说实话,它可能只触达了 2,000 人,但它让我们觉得:原来我们真的可以创造新的用户体验,用一种与众不同、也符合自身气质的方式展示 research,而且能以非常 startup 的速度完成。对我来说,这也许是一个隐藏的转折点:我们开始找到自己的身份,能够构建与竞争对手和现有产品不同的 products 与 experiences。
And I think that obviously labs, clog code, etc. Like we then started to identify ourselves as what we actually think the world uh how to think about AI, how to bring that closer to the public. Um but it was a very bottoms up culture. And so that entire experience was very bottoms up. I see engineers, I see uh designers donating time to work on. 后来通过 Labs、Claude Code 等,我们进一步明确了自己如何理解 AI、如何把它带近公众。但这是一种非常 bottoms-up 的文化。整个项目都是自下而上发生的。我看到 engineers、designers 主动贡献时间。
Um, and so I I like to always use that as example of like what the day early days were like, but the culture and and and the values have very much I think stayed the same since those early days. This episode is brought to you by our season's presenting sponsor work OS. 所以我总拿这个例子说明早期是什么样;而我认为,这种文化与价值观从早期一直保留到今天。主持人:本期节目由本季 presenting sponsor WorkOS 赞助。
What do OpenAI, Anthropic, Cursor, Versell, Replet, Sierra, Clay, and hundreds of other winning companies all have in common? They are all powered by work OS. If you're building a product for the enterprise, you've felt the pain of integrating single signon, skim, arback, audit, logs, and other features required by large companies. Work OS turns those deal blockers into drop-in APIs with a modern developer platform built specifically for B2B SAS. OpenAI、Anthropic、Cursor、Vercel、Replit、Sierra、Clay,以及数百家领先公司有什么共同点?它们都由 WorkOS 提供支持。如果你正在构建 enterprise product,就会了解集成 single sign-on、SCIM、RBAC、audit logs,以及大型企业要求的其他功能有多痛苦。WorkOS 把这些阻碍交易的功能变成可直接接入的 API,并提供专为 B2B SaaS 打造的现代 developer platform。
Literally, every startup that I'm an investor in that starts to expand upmarket ends up working with work OS. And that's because they are the best. Whether you are a seedstage startup trying to land your first enterprise customer or a unicorn expanding globally, work OS is the fastest path to becoming enterprise ready and unblocking growth. It's essentially Stripe for enterprise features. 我投资的 startup 只要开始进入高端市场,最终都会使用 WorkOS,因为它们是最好的。无论你是正争取第一位 enterprise customer 的 seed-stage startup,还是向全球扩张的 unicorn,WorkOS 都是实现 enterprise-ready 并解除增长阻碍的最快路径。
Visit workos.com to get started or just hit up their Slack where they have actual engineers waiting to answer your questions. Workos allows you to build faster with delightful APIs, comprehensive docs, and a smooth developer experience. Go to works.com to make your app enterprise ready today. 它本质上是 enterprise features 领域的 Stripe。访问 workos.com 即可开始,也可以直接加入它们的 Slack,那里有真正的 engineers 等着回答问题。
What are some of the other um big inflection moments as you think about just Anthropic going from just this like lab that's trying to compete with this juggernaut of OpenAI at that point to what it is today? What are some moments that stick out of like wow that really changed things? WorkOS 通过易用 API、完整文档与顺畅 developer experience,让你更快构建。现在就去 workos.com,让你的 app 具备 enterprise readiness。